by dustin | Feb 3, 2006 | Advertising, Creativity, Ideas, Personal Brand, Purpose
Being a former Creative Director, I’m concerned with the bad reputation attained by the word “creative” nowadays. I look at the work of CP&B for Burger King and have a certain respect for the cleverness of the ads and the entertaining quality. I...
by dustin | Feb 3, 2006 | Human Resources, Ideas, Personal Brand, Purpose
Kathy Sierra has written a powerful post that has rippled its way through the blogosphere. You should read her post on Death by Risk Aversion. Kathy makes a great point, but I’m not sure she goes far enough. If you take it a step further, you would not only be...
by dustin | Jan 30, 2006 | Advertising, Blogging, Branding, Ideas, Marketing
For personal reasons, my blogging has been fairly light lately. So, I’d like to throw in an occasional non-Friday post. Antony Van Couvering at Names@Work points out the inconsistent messages given between AT&T’s billboard and their website. Do you...
by dustin | Jan 20, 2006 | Creativity, Ideas
If you haven’t read The Idea Sandbox, then you’re missing out on some creative insights, clever ideas, and just plain fun. The blogger Paul Williams, formerly a contributor to the Brand Autopsy blog, invites you to come play in the sanbox for a bit and see...
by dustin | Jan 13, 2006 | Creativity, Ideas
We love quick answers. We’re problem solvers, right? Especially experts. That’s why most speakers give a Q&A (question and answer session) at the end of their presentations. There’s not anything truly wrong with this. Except not everything has a...
by dustin | Dec 16, 2005 | Business Management, Ideas
If you’re like many others in America, you watch CSI (Crime Scene Investigators). My wife and I are hooked on the show. I could go without some of the gory scenes, but the combination of evidentiary crime solving and character development is apparently appealing...
