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Brand Autopsy Supplement

In my absence next week, I’d like to refer people to John Moore’s Brand Autopsy blog. John has his own entertaining and insightful way of approaching brands and marketing. One of his favorite “patients” (aka targets) lately has been GM and...

Prostituting Your Business

Andrea Learned’s series of posts this week points to the dirty grout surrounding these tile ads. The problem with ads like these is that they work… temporarily. They get attention and may even get a “decent” response (greater than 2% –...

A.M.D. vs. Goliath

Speaking of David and Goliath, A.M.D. is fighting a big battle with Intel who is dominating the PC processor market. The New York Times featured a story (free registration required) on the epic battle so far. A.M.D. placed full page ads in several national newspapers...