by dustin | Jul 8, 2005 | Branding, Business Management, Marketing
My wife called me the other day and, as I occasionally do, I answered her call as I would one from a customer. “Hello, this is Dustin.” I said. I have caller ID, so I usually know it is her before I answer and I will just greet her with “Hey.”...
by dustin | Jul 1, 2005 | Branding, Marketing, Unconventional Marketing
In reading Creating Customer Evangelists by Ben McConnell and Jackie Huba, I came across a statement with which I agreed and disagreed. Marketers often refer to “increasing brand loyalty” as a factor in increasing sales. But does this terminology really...
by dustin | Jul 1, 2005 | Branding, Business Management, Marketing
A lot of smaller companies like to position themselves as being in a David vs. Goliath conflict with their larger competitors. We like to think that people want to root for the little guy. We also like to imply that in the end, we will stand over the fallen giant as...
by dustin | Jun 25, 2005 | Business Management, Marketing, Product Management
Seth Godin has displayed four curves depicting typical product life cycles. He’s asked for names for each. Below, I’ve given my titles, descriptions, and names for each curve: The Phenom Unusually talented and charismatic with incredible exposure. But...
by dustin | Jun 24, 2005 | Marketing, Series - Marketing Like an Actor
Brian Carol of B2B Lead Generation Blog talks about events in his podcast, How Trigger Events improve Lead Generation. It’s a great example of paying attention to events as I discussed in Marketing Like an Actor – Events. Brian also gives some great...
by dustin | Jun 10, 2005 | Advertising, Marketing, Unconventional Marketing
I participated in a volley of comments over at Church of the Customer earlier this week on the dimnishing returns of traditional advertising. Ben McConnell made this statement: …advertising isn’t dead; it’s been commoditized. That renders a lot of...
