by dustin | Nov 22, 2006 | Branding, Business Management, Marketing
Some business owners say they don’t “buy into” marketing. They characterize their business as nuts and bolts. Providing a high quality product to the customer is the path to success. By educating the public about the superior features of your...
by dustin | Nov 17, 2006 | Branding, Marketing
My wife and I attended a piano concert this week. Before the pianist would play a piece, he would give some background on the composer and the meaning behind the composition. It was amazing how knowing the background of Debussy’s General Lavine made it more...
by dustin | Nov 10, 2006 | Branding, Marketing, Personal Brand
The race for Lieutenant Governor in Oklahoma was an interesting race. It was especially interesting for me because the Republican candidate Todd Hiett hails from my original hometown of Kellyville, OK. Todd is a little bit older than me, but in a town that size...
by dustin | Aug 25, 2006 | Branding, Business Management, Marketing, Viral Marketing, Word of Mouth
I was recently reading about the new Apple Mac Pro computers on digg. What’s most interesting is the reaction Apple gets from any announcement. Apple fans usually love it. Apple haters hate it (go figure). Reading their comments on digg is not for the faint of...
by dustin | Aug 11, 2006 | Advertising, Creativity, Ideas, Marketing, Unconventional Marketing, Viral Marketing, Word of Mouth
Nearly 2.5 million views in two weeks. I can’t stop playing this video. I think the beauty of it is how a big, polished production doesn’t get in the way of the even bigger idea. The music’s pretty good too. Send a link to your friends. Bloglines...
by dustin | Jul 14, 2006 | Branding, Marketing
I don’t get this. But isn’t that the point? I see a lot of critics of products and commercials say, “I don’t get it.” I don’t think that is a valid criticism. It leads to spoon-feeding. Making the message plain enough that everyone...
