by dustin | Mar 31, 2006 | Ideas, Marketing, Unconventional Marketing
johnmoore of Brand Autopsy referred to a NY Times article in his post, Harvesting Collective Genius. The article outlines how Rite-Solutions uses an internal stock exchange for the submission of ideas in which employees invest part of their allocated $10k fantasy...
by dustin | Jan 30, 2006 | Advertising, Blogging, Branding, Ideas, Marketing
For personal reasons, my blogging has been fairly light lately. So, I’d like to throw in an occasional non-Friday post. Antony Van Couvering at Names@Work points out the inconsistent messages given between AT&T’s billboard and their website. Do you...
by dustin | Dec 30, 2005 | books, Branding, Creativity, Marketing
The Book of Cool Ingenious. The Book of Cool is actually a set of DVDs and a book which document how some of the world’s “coolest people” perform their “coolest tricks.” This is like the Cliff Notes of cool. The concept is wicked smart in...
by dustin | Dec 23, 2005 | Advertising, books, Branding, Marketing
With a couple of presentations and significant client work lately… I’m a bit tapped out. The creative juices aren’t flowing as readily and I’m looking forward to the Christmas break as an opportunity to recharge. But this is a time of giving,...
by dustin | Dec 9, 2005 | Advertising, Marketing, Unconventional Marketing
click graphic to see enlarged image. Maybe that explains why Gorgeous does nothing to EARN it. This advertising campaign for Jaguar serves as a great example as to the mentality of far too many ad agencies. Their ads DEMAND attention instead of REWARDING it. Even on a...
by dustin | Dec 9, 2005 | Advertising, Branding, Marketing, Unconventional Marketing
So, as it seems most ad agencies feel the answer to the dilemma of floundering response rates is entertainment… why haven’t we seen response rates increase as advertising has become more and more entertaining? Maybe it is because entertainment...
