by dustin | Dec 2, 2005 | Branding, Business Management, Marketing, Personal Brand, Unconventional Marketing
‘Tis the season for giving, correct? Well here’s a couple of posts on whether to “give it away.” First is Garr Reynolds’ take over at Presentation Zen. He gives his philosophy on giving away presentations and/or services: Give it away...
by dustin | Nov 29, 2005 | Advertising, Branding, Ideas, Marketing, Personal Brand, Society, Spirituality
Belief is a powerful thing. It is essentially the driving force behind all of our actions. In order to understand how to market and brand your company (or product/service), you should have some understanding of what people believe. Am I saying you must become a...
by dustin | Nov 18, 2005 | Advertising, Branding, Marketing, Unconventional Marketing
Practicing our telepathy, John Moore (of Brand Autopsy) and I struck a similar chord on our most recent posts. Citing an Adweek article, John takes issue with RadioShack’s VP of Marketing and Brand Communication, Kieran Hannon. “We want to entertain [consumers]...
by dustin | Nov 18, 2005 | Advertising, Branding, Marketing, Unconventional Marketing
I attended a marketing association meeting yesterday. I don’t usually attend this group’s meetings because they tend to focus on only one of the 4 Ps of marketing – Promotion (go figure). This time looked different though. The summary of the...
by dustin | Nov 11, 2005 | Advertising, Branding, Creativity, Design, Ideas, Marketing
In your opinion, should your business send catalogues? On occasion, I buy stock photography. I get photo catalogues all the time. Usually they wind up in the same place… the trash. I glance at most of them, but I’ve learned they’re pretty much all...
by dustin | Nov 4, 2005 | Marketing, Personal Brand, Society
I stated an opinion based on an idea of mine. “Teamwork is huge. It is critical. But without a good idea, you have no reason for a team to exist.” That’s my opinion. Well, it got toasted in this thread. I think largely in part because I stated my...
