by dustin | Nov 4, 2005 | Marketing, Seth Godin, Society
How’s that old saying go? There’s nothing new under the sun. Seems like that has never been more true. I know I quote and reference Seth Godin a lot. But sometimes what I love about his writings is not even the main idea. It’s what lies in the...
by dustin | Oct 28, 2005 | Advertising, Business Management, Marketing, Product Management, Seth Godin
What’s more valuable than a product to sell? How about a person who’ll buy? While explaining the blockbuster success of Broadway’s upcoming Odd Couple, Seth Godin makes a not so odd statement. The lesson is that the new marketing makes it a lot...
by dustin | Oct 28, 2005 | Branding, Business Management, Marketing, Product Management
johnmoore of Brand Autopsy was gracious enough to pay a visit to us business marketers in Tulsa at this month’s Business Marketing Association meeting. Speaking on Starbucks Tribal Knowledge (Business and Marketing Lessons Learned from Working Inside Starbucks),...
by dustin | Oct 21, 2005 | Business Management, Human Resources, Marketing
Corporate recycling programs have gone from exclusive to expected. Many companies today recycle their paper, wood products, metal, ink cartridges, computer equipment, etc.. These items are reshaped or refilled so they can be a renewable source of supply. So businesses...
by dustin | Oct 14, 2005 | Branding, Business Management, Marketing, Product Management, Unconventional Marketing
Ernie Mosteller talks about the silver bullet of advertising. Integrated agencies have sort of the right idea. Problem is, what they’re integrating is the web and traditional media. By my count, now that’s five ways to deliver an advertising message: TV, print, radio,...
by dustin | Oct 7, 2005 | Marketing, Seth Godin, Society
I was talking with a marketing colleague, Jason, the other day about whether or not faith and advertising can coexist. I shared with him Seth’s perspective that there are no side effects, and as marketers we need to ask if we’re OK with the effects of the...
