by dustin | May 5, 2006 | books, Branding, Personal Brand, Professional Development, Tom Peters!
I submitted a proposal to write a manifesto for Changethis.com. It is a presentation I present on personal development. The premise is based on the same concept as the 3 Rs of Business. In my presentation, I encourage individuals to take stock of their personal brand,...
by dustin | Mar 3, 2006 | Branding, Personal Brand, Tom Peters!
AOL has a neat little section of ‘Coach’ videos. There’s a lot on relationships and dating, but my real interest was in the clips from business coaches like Jeffrey Gitomer and Tom Peters. Especially check out Peters’ Brand You presentations....
by dustin | Feb 17, 2006 | Human Resources, Personal Brand, Purpose, Society
Use. It’s a word that we use all the time. (sorry, I had no other way to say it) “What’s the use?” “It’s no use.” “I feel used.” “I’m used to that.” “I have no use for that.” Yet I...
by dustin | Feb 3, 2006 | Advertising, Creativity, Ideas, Personal Brand, Purpose
Being a former Creative Director, I’m concerned with the bad reputation attained by the word “creative” nowadays. I look at the work of CP&B for Burger King and have a certain respect for the cleverness of the ads and the entertaining quality. I...
by dustin | Feb 3, 2006 | Human Resources, Ideas, Personal Brand, Purpose
Kathy Sierra has written a powerful post that has rippled its way through the blogosphere. You should read her post on Death by Risk Aversion. Kathy makes a great point, but I’m not sure she goes far enough. If you take it a step further, you would not only be...
by dustin | Dec 2, 2005 | Branding, Business Management, Marketing, Personal Brand, Unconventional Marketing
‘Tis the season for giving, correct? Well here’s a couple of posts on whether to “give it away.” First is Garr Reynolds’ take over at Presentation Zen. He gives his philosophy on giving away presentations and/or services: Give it away...
