by dustin | Feb 10, 2006 | books, Branding, Business Interview, Business Management, Case Study, Seth Godin
Each weekday morning, I receive a bubbly, little invite to check out what I may win that day. It could be a business book (or a library of books), or it may be a seminar, CDs, an interview with a famous author, or a bag of crap from the lost and found (they’ve...
by dustin | Jan 27, 2006 | Branding, Church, Seth Godin, Unconventional Marketing
Are you spending all of your time trying to convert people to your product, service, church, organization, or political party? Get ready for the long, hard road ahead. I’m not saying that it won’t work, I’m not even saying it won’t be worth it....
by dustin | Jan 20, 2006 | Business Management, Human Resources, Seth Godin
Everybody stalls. …but not everyone knows why. I helped a VP of sales set up a program for listing available territories and each territory’s potential customers. The idea was that if they saw the untapped potential (of which the sales manager and CEO were...
by dustin | Nov 4, 2005 | Marketing, Seth Godin, Society
How’s that old saying go? There’s nothing new under the sun. Seems like that has never been more true. I know I quote and reference Seth Godin a lot. But sometimes what I love about his writings is not even the main idea. It’s what lies in the...
by dustin | Oct 28, 2005 | Advertising, Business Management, Marketing, Product Management, Seth Godin
What’s more valuable than a product to sell? How about a person who’ll buy? While explaining the blockbuster success of Broadway’s upcoming Odd Couple, Seth Godin makes a not so odd statement. The lesson is that the new marketing makes it a lot...
by dustin | Oct 7, 2005 | Marketing, Seth Godin, Society
I was talking with a marketing colleague, Jason, the other day about whether or not faith and advertising can coexist. I shared with him Seth’s perspective that there are no side effects, and as marketers we need to ask if we’re OK with the effects of the...
