by dustin | Dec 1, 2006 | Marketing, Purpose, Seth Godin, Society, Unconventional Marketing
I’ve grown quite fond of my old-style hats. I have a fedora and a willis hat. When I wear theses hats I get comments from people (and sometimes stares). Yet, these were the hats everyone used to wear. Now, it seems like a very new thing to do. Of course trends...
by dustin | Aug 11, 2006 | Advertising, Creativity, Ideas, Marketing, Unconventional Marketing, Viral Marketing, Word of Mouth
Nearly 2.5 million views in two weeks. I can’t stop playing this video. I think the beauty of it is how a big, polished production doesn’t get in the way of the even bigger idea. The music’s pretty good too. Send a link to your friends. Bloglines...
by dustin | Mar 31, 2006 | Ideas, Marketing, Unconventional Marketing
johnmoore of Brand Autopsy referred to a NY Times article in his post, Harvesting Collective Genius. The article outlines how Rite-Solutions uses an internal stock exchange for the submission of ideas in which employees invest part of their allocated $10k fantasy...
by dustin | Jan 27, 2006 | Branding, Church, Seth Godin, Unconventional Marketing
Are you spending all of your time trying to convert people to your product, service, church, organization, or political party? Get ready for the long, hard road ahead. I’m not saying that it won’t work, I’m not even saying it won’t be worth it....
by dustin | Dec 9, 2005 | Advertising, Marketing, Unconventional Marketing
click graphic to see enlarged image. Maybe that explains why Gorgeous does nothing to EARN it. This advertising campaign for Jaguar serves as a great example as to the mentality of far too many ad agencies. Their ads DEMAND attention instead of REWARDING it. Even on a...
by dustin | Dec 9, 2005 | Advertising, Branding, Marketing, Unconventional Marketing
So, as it seems most ad agencies feel the answer to the dilemma of floundering response rates is entertainment… why haven’t we seen response rates increase as advertising has become more and more entertaining? Maybe it is because entertainment...
