by dustin | Dec 2, 2005 | Branding, Business Management, Marketing, Personal Brand, Unconventional Marketing
‘Tis the season for giving, correct? Well here’s a couple of posts on whether to “give it away.” First is Garr Reynolds’ take over at Presentation Zen. He gives his philosophy on giving away presentations and/or services: Give it away...
by dustin | Nov 18, 2005 | Advertising, Branding, Marketing, Unconventional Marketing
Practicing our telepathy, John Moore (of Brand Autopsy) and I struck a similar chord on our most recent posts. Citing an Adweek article, John takes issue with RadioShack’s VP of Marketing and Brand Communication, Kieran Hannon. “We want to entertain [consumers]...
by dustin | Nov 18, 2005 | Advertising, Branding, Marketing, Unconventional Marketing
I attended a marketing association meeting yesterday. I don’t usually attend this group’s meetings because they tend to focus on only one of the 4 Ps of marketing – Promotion (go figure). This time looked different though. The summary of the...
by dustin | Oct 21, 2005 | Advertising, Branding, Product Management, Unconventional Marketing
Thanks to Erica, who pointed out Jones Soda. I knew they accepted submitted photos to use on their product packaging. I didn’t think of them as one that might receive submissions via their website. Unlike Taco Bell (see Talking Sauce) and Dentyne, Jones Soda has...
by dustin | Oct 14, 2005 | Branding, Business Management, Marketing, Product Management, Unconventional Marketing
Ernie Mosteller talks about the silver bullet of advertising. Integrated agencies have sort of the right idea. Problem is, what they’re integrating is the web and traditional media. By my count, now that’s five ways to deliver an advertising message: TV, print, radio,...
by dustin | Sep 30, 2005 | Advertising, Unconventional Marketing
In discussing the placement of media planning (whether with ad agencies or with media services agencies) a recent Ad Age article (free subscription required) gives a great quote. Anomaly’s new-business director, Jason DeLand, said the firm has turned down a number of...
