by dustin | Dec 7, 2007 | Customer Experience, Word of Mouth
A friend of mine was considering a position as pastor of a church. The church is an hour or so away. He declined the position because of the distance. My wife said the church probably would want someone who lived in their community anyway. She’s right. Not only...
by dustin | Jul 6, 2007 | Branding, Marketing, Word of Mouth
Great article by Guy Kawasaki explaining Lois Kelley’s Nine Best Story Lines for Marketing. I would probably add one more story line… Leaving Ruin. These are stories of the pheonix rising from the ashes. How a person, group or organization survived certain...
by dustin | Jun 29, 2007 | Advertising, Creativity, Customer Experience, Ideas, snapthoughts, Word of Mouth
As a fun little riff, I thought I’d share with you a variety of snapshots from my cell phone and a few thoughts on each: This is called a Whisper Phone. Our daughter’s elementary school teacher showed it to us at a parent/teacher conference. Children use...
by dustin | Jun 8, 2007 | websites, Word of Mouth
If you ever wanted to create your own Star Wars movie, now’s your chance… kinda. In celebration of their 30th Anniversary, Star Wars has unveiled mashup.starwars.com. It contains about 250 clips and an online editor, allowing fans to mix and match clips...
by dustin | Mar 2, 2007 | Advertising, Bloggers I Read, books, Branding, Customer Experience, Marketing, Seth Godin, Word of Mouth
Here are a few tidbits from my presentation yesterday. I spent most of my blog time (and more) preparing to speak at Entrepreneur’s Day, so this might be my only post this week. The Marketing Proverb If this is a marketing proverb, what is the moral? or, some ad...
by dustin | Feb 23, 2007 | Business Management, Word of Mouth
I was talking with a friend yesterday and he mentioned how his real estate tours website uses technology not recommended by the experts. He should be using video-streaming servers and paying thousands of dollars a month in hosting. They told him his technology...
