by dustin | Jun 19, 2006 | Uncategorized
Michael Wagner reminds us that maybe what Father Knows Best is how to own a brand. It’s a great personal micro-story that tells the macro-story of branding. A compelling ad campaign for Amnesty International. It brings a whole new meaning to “bringing it...
by dustin | Jun 16, 2006 | Blogging
No, I’m not standing here with my hat in my hands. But, if you’re wondering how you can help this blog be successful (as I know that is all you think about nowadays), here’s a few suggestions: 1. Join in on the discussion. I have been hearing/reading...
by dustin | Jun 16, 2006 | Advertising, books, Branding, Marketing
This week, I had the opportunity to talk with Tim O’Leary over the phone. Tim is the CEO of Respond2, an advertising agency who admits traditional ads no longer work. Instead of creating entertainment and labeling it “branding” or simply settling for...
by dustin | Jun 16, 2006 | books, Human Resources, longform, Seth Godin, Tom Peters!
Two posts by Big-Time Gurus recently addressed the same point. 1. Tom Peters: Old story. But never an old story. I went to Whole Foods and Starbucks back-to-back yesterday afternoon. No holes: Every (EVERY—perhaps 6?) staff member was pleasant, chatty, informed, etc....
by dustin | Jun 9, 2006 | Branding, Personal Brand, Society
I mentioned we’re not very good at soundbites and snapshots. Why not? Because we typically paint pictures in big brushstrokes… with a fat brush. And we assume that… Ann Coulter represents most conservative republicans. Jerry Falwell and Pat Robertson...
