by dustin | Jun 2, 2006 | Advertising, Branding, Customer Experience, Marketing
Is there a difference between depth and authenticity? … between shallowness and a lie? We’re a society that is defined more and more by soundbites. Defining others more and more by snapshots. The problem is we’re not that good at it. In the majority...
by dustin | May 19, 2006 | Advertising, Technology
Jose put together a cute and clever parody of Apple’s recent ads. This time we get to see how mass media networks compare to podcasts.
by dustin | May 9, 2006 | Advertising
Don’t worry, I’m not attempting to rip off Gaping Void. It’s more of a weak tribute to Hugh’s recent drawing. I didn’t want to wait until Friday.
by dustin | May 5, 2006 | Advertising, Branding, Customer Experience
Apple recently released some fairly clever advertising. What Works As usual, Apple’s ads are carefully branded as they continue with a very clean and cool image. Unlike most of the iTunes ads, these strike a humorous tone. They are playful. Even so, they are not...
by dustin | Apr 28, 2006 | Advertising, Branding, Marketing, Product Management, Seth Godin
… when you can simply advertise with Blue Sheep? I think Blue Sheep is a great example of the mindset of most advertisers and marketers today. The effort to be different is focused almost exclusively on the promotion. Meanwhile, their positioning (brand),...
by dustin | Apr 21, 2006 | Advertising, Branding, Customer Experience, Society
Sex sells. I won’t deny that. It does. But sometimes we mistake that to mean selling sex works. I’m sure you either saw or heard about the basely provocative GoDaddy ads over the last 2 years. I’m also sure that they saw some increase in sales just...
