by dustin | Aug 11, 2006 | Branding, Business Management, Customer Experience, Human Resources
This would have been perfect if it were chocolate milk (see below). Two experiences this week that caught my attention. ———- First ———- My family came by the agency to eat downstairs at Gina and Guiseppi’s. As we struggled to...
by dustin | Jun 30, 2006 | Customer Experience, Seth Godin
There’s one character who appears in The Incredibles only three times, but he really says it all, that little kid on the tricycle. When Mr. Incredible yells at him, “Well, what are you waiting for?” the kid replies, “Oh, I don’t know....
by dustin | Jun 9, 2006 | Branding, Business Management, Customer Experience, Marketing
We manage our brands. We are careful with the corporate identity, making sure we don’t use the wrong font or use the wrong PMS* color. We are diligent to ensure all our marketing pieces are “on brand”, using the same taglines and having the same look...
by dustin | Jun 2, 2006 | Advertising, Branding, Customer Experience, Marketing
Is there a difference between depth and authenticity? … between shallowness and a lie? We’re a society that is defined more and more by soundbites. Defining others more and more by snapshots. The problem is we’re not that good at it. In the majority...
by dustin | May 12, 2006 | Customer Experience, Marketing
Educating potential customers can be powerful and perhaps nothing educates them better than experiencing your product. This is where free demos and bite-sized samples come in handy. Maybe you have a Kool-Aid Point with your product. People are polarized to either love...
by dustin | May 5, 2006 | Advertising, Branding, Customer Experience
Apple recently released some fairly clever advertising. What Works As usual, Apple’s ads are carefully branded as they continue with a very clean and cool image. Unlike most of the iTunes ads, these strike a humorous tone. They are playful. Even so, they are not...
