by dustin | May 5, 2006 | Advertising, Branding, Customer Experience
Apple recently released some fairly clever advertising. What Works As usual, Apple’s ads are carefully branded as they continue with a very clean and cool image. Unlike most of the iTunes ads, these strike a humorous tone. They are playful. Even so, they are not...
by dustin | Apr 28, 2006 | Advertising, Branding, Marketing, Product Management, Seth Godin
… when you can simply advertise with Blue Sheep? I think Blue Sheep is a great example of the mindset of most advertisers and marketers today. The effort to be different is focused almost exclusively on the promotion. Meanwhile, their positioning (brand),...
by dustin | Apr 21, 2006 | Advertising, Branding, Customer Experience, Society
Sex sells. I won’t deny that. It does. But sometimes we mistake that to mean selling sex works. I’m sure you either saw or heard about the basely provocative GoDaddy ads over the last 2 years. I’m also sure that they saw some increase in sales just...
by dustin | Apr 21, 2006 | Branding, Business Management, Customer Experience, Marketing
… jumboSHRIMP Marketing johnmoore of Brand Autopsy has made a condensed version of his jumboSHRIMP Marketing presentation available on YouTube.com. This is a truncated version of what he presented to our seminar for the Business Marketing Association Tulsa...
by dustin | Apr 14, 2006 | Branding, Business Management, Marketing, Technology
According to the gamer blog Kotaku, Burger King is developing a campaign to offer BK-branded video games to customers for approximately $4 each. Apparently, the campaign will include three Xbox/Xbox 360 games in different game genres: fighter, racing, and action...
by dustin | Apr 14, 2006 | Advertising, Branding, Marketing
In working with a client I have been asking the question, “Why do your customers remain loyal?” I’ve gotten different answers for what is at the top of the list. But there is something consistently at the bottom: Consistency and reliability....
