by dustin | Jul 21, 2006 | Business Management, Human Resources, Ideas
If you follow the concepts of the Wisdom of Crowds, the Generous Web, Mosh Pit Innovation, or Harvesting Collective Genius… you believe in the power of ideas “bubbling up.” Yet, few companies create an environment conducive to idea sharing. In fact,...
by dustin | Jul 14, 2006 | Branding, Business Management, Personal Brand
Success is simpler than you think. Step 1: Be remarkable. Step 2: Be visible. Step 3: Be sustainable. Success is harder than you think.
by dustin | Jun 9, 2006 | Branding, Business Management, Customer Experience, Marketing
We manage our brands. We are careful with the corporate identity, making sure we don’t use the wrong font or use the wrong PMS* color. We are diligent to ensure all our marketing pieces are “on brand”, using the same taglines and having the same look...
by dustin | Apr 21, 2006 | Branding, Business Management, Customer Experience, Marketing
… jumboSHRIMP Marketing johnmoore of Brand Autopsy has made a condensed version of his jumboSHRIMP Marketing presentation available on YouTube.com. This is a truncated version of what he presented to our seminar for the Business Marketing Association Tulsa...
by dustin | Apr 14, 2006 | Business Management, Human Resources
David Maister points out why he says training is useless. He sums it up: So, let’s summarize, I say. You’ve chosen people who don’t want to do the job, who haven’t demonstrated any prior aptitude for the job, and you are rewarding them for things other than doing the...
by dustin | Apr 14, 2006 | Branding, Business Management, Marketing, Technology
According to the gamer blog Kotaku, Burger King is developing a campaign to offer BK-branded video games to customers for approximately $4 each. Apparently, the campaign will include three Xbox/Xbox 360 games in different game genres: fighter, racing, and action...
