by dustin | Jul 6, 2007 | Branding, Marketing, Word of Mouth
Great article by Guy Kawasaki explaining Lois Kelley’s Nine Best Story Lines for Marketing. I would probably add one more story line… Leaving Ruin. These are stories of the pheonix rising from the ashes. How a person, group or organization survived certain...
by dustin | Mar 9, 2007 | Advertising, Jenks, Marketing, OK, Tulsa
Beyond Marketing & Advertising Ribbon Cutting My business partner Sandy cuts the ribbon with me, Alee (hiding behind me), and the Jenks Chamber of Commerce. Sandy and I are excited to announce the opening of Beyond Marketing & Advertising, a full-service ad...
by dustin | Mar 2, 2007 | Advertising, Bloggers I Read, books, Branding, Customer Experience, Marketing, Seth Godin, Word of Mouth
Here are a few tidbits from my presentation yesterday. I spent most of my blog time (and more) preparing to speak at Entrepreneur’s Day, so this might be my only post this week. The Marketing Proverb If this is a marketing proverb, what is the moral? or, some ad...
by dustin | Feb 23, 2007 | Branding, Human Resources, Marketing, Personal Brand, Professional Development
Management Impact Wednesday, Feb 28th 2007 BMA Tulsa Luncheon (11:30 -1:00) Jack Hayhow of Opus Communications Focusing on the four key activities of all great managers, Jack will show how great managers provide employees what they need to increase productivity and...
by dustin | Jan 5, 2007 | Marketing
“Our product is superior to the competition. Our advertising shows people how we’re better. Why aren’t people buying our product?” There could be many reasons, but today I’m going to focus on one possibility: You’re not talking to...
by dustin | Dec 1, 2006 | Marketing, Purpose, Seth Godin, Society, Unconventional Marketing
I’ve grown quite fond of my old-style hats. I have a fedora and a willis hat. When I wear theses hats I get comments from people (and sometimes stares). Yet, these were the hats everyone used to wear. Now, it seems like a very new thing to do. Of course trends...
