by dustin | Jul 10, 2006 | Advertising, Marketing, Seth Godin, Word of Mouth
Flickr photo by feefee. I advised a political candidate recently to follow up with a blogger who had contacted him. “The blog probably doesn’t reach as many people as TV, radio, or direct mail.” I acknowledged. Then I explained, “But the people...
by dustin | Jun 30, 2006 | Advertising, Marketing, Personal/Family
I’m excited to announce I’ll be transitioning to a new position next week. (clockwise from left) Me, Alee Keitz, Jason Owen, and Sandy Hahn I’m joining the team at Hahn Promotions, a marketing and advertising firm across the river from Tulsa in...
by dustin | Jun 16, 2006 | Advertising, books, Branding, Marketing
This week, I had the opportunity to talk with Tim O’Leary over the phone. Tim is the CEO of Respond2, an advertising agency who admits traditional ads no longer work. Instead of creating entertainment and labeling it “branding” or simply settling for...
by dustin | Jun 9, 2006 | Branding, Business Management, Customer Experience, Marketing
We manage our brands. We are careful with the corporate identity, making sure we don’t use the wrong font or use the wrong PMS* color. We are diligent to ensure all our marketing pieces are “on brand”, using the same taglines and having the same look...
by dustin | Jun 2, 2006 | Advertising, Branding, Customer Experience, Marketing
Is there a difference between depth and authenticity? … between shallowness and a lie? We’re a society that is defined more and more by soundbites. Defining others more and more by snapshots. The problem is we’re not that good at it. In the majority...
by dustin | May 22, 2006 | Marketing, Technology
… do you carry around? That used to define how much you would spend at a vending machine. Apparently that’s no longer the case. Macy’s is adding iPod vending machines to their stores. Todd Jones, a retail analyst at PNC Wealth Management in...
