by dustin | May 12, 2006 | Customer Experience, Marketing
Educating potential customers can be powerful and perhaps nothing educates them better than experiencing your product. This is where free demos and bite-sized samples come in handy. Maybe you have a Kool-Aid Point with your product. People are polarized to either love...
by dustin | Apr 28, 2006 | Advertising, Branding, Marketing, Product Management, Seth Godin
… when you can simply advertise with Blue Sheep? I think Blue Sheep is a great example of the mindset of most advertisers and marketers today. The effort to be different is focused almost exclusively on the promotion. Meanwhile, their positioning (brand),...
by dustin | Apr 21, 2006 | Branding, Business Management, Customer Experience, Marketing
… jumboSHRIMP Marketing johnmoore of Brand Autopsy has made a condensed version of his jumboSHRIMP Marketing presentation available on YouTube.com. This is a truncated version of what he presented to our seminar for the Business Marketing Association Tulsa...
by dustin | Apr 14, 2006 | Branding, Business Management, Marketing, Technology
According to the gamer blog Kotaku, Burger King is developing a campaign to offer BK-branded video games to customers for approximately $4 each. Apparently, the campaign will include three Xbox/Xbox 360 games in different game genres: fighter, racing, and action...
by dustin | Apr 14, 2006 | Advertising, Branding, Marketing
In working with a client I have been asking the question, “Why do your customers remain loyal?” I’ve gotten different answers for what is at the top of the list. But there is something consistently at the bottom: Consistency and reliability....
by dustin | Apr 7, 2006 | Marketing
Bob Bly shares some points from copywriter Clayton Makepeace on why benefit headlines don’t work. He also shares a solution: address the reader’s skepticism.
