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eDissonance?

I was doing research on an upcoming project recently. While looking for examples of the eHarmony.com ads, I came across this post on Adfreak. Maybe I’m naive, but I had no idea people found the eHarmony ads so offensive/repulsive. Here’s a comment from a...

Business as Usual

I missed blogging last week. There’s a story behind that. I play basketball at 5:45 AM every Tuesday and Thursday. It may sound crazy to play basketball that early, but it allows me to do something I enjoy without interferring with my family time in the...

Don’t Forget the Change

People are rarely, if ever, satisfied. We’re not satisfied with fast food customer service, politicians, football officials, nor the price of gas. Most of all, we’re not satisfied with ourselves. Not with our weight, our salaries, our homes and cars....

Redeem or Replace?

We love stories of redemption. I think it is something wired within us. It is something we all inherently yearn for. We love the idea of something new. I think it is something we’ve been trained to desire. New is sexy and mysterious. New is full of potential....