by dustin | Jul 10, 2006 | Advertising, Marketing, Seth Godin, Word of Mouth
Flickr photo by feefee. I advised a political candidate recently to follow up with a blogger who had contacted him. “The blog probably doesn’t reach as many people as TV, radio, or direct mail.” I acknowledged. Then I explained, “But the people...
by dustin | Jun 30, 2006 | Customer Experience, Seth Godin
There’s one character who appears in The Incredibles only three times, but he really says it all, that little kid on the tricycle. When Mr. Incredible yells at him, “Well, what are you waiting for?” the kid replies, “Oh, I don’t know....
by dustin | Jun 23, 2006 | Advertising, Blogging, books, Business Interview, Human Resources, Seth Godin
DUST!N So, we’re segueing into your book, Warriors, Workers, Whiners & Weasels and you have an accompanying blog with that, which is blog.warriorsandweasels.com. Can you tell me a little bit about the book? Tim Well, it’s a management philosophy that...
by dustin | Jun 16, 2006 | books, Human Resources, longform, Seth Godin, Tom Peters!
Two posts by Big-Time Gurus recently addressed the same point. 1. Tom Peters: Old story. But never an old story. I went to Whole Foods and Starbucks back-to-back yesterday afternoon. No holes: Every (EVERY—perhaps 6?) staff member was pleasant, chatty, informed, etc....
by dustin | Apr 28, 2006 | Advertising, Branding, Marketing, Product Management, Seth Godin
… when you can simply advertise with Blue Sheep? I think Blue Sheep is a great example of the mindset of most advertisers and marketers today. The effort to be different is focused almost exclusively on the promotion. Meanwhile, their positioning (brand),...
by dustin | Mar 3, 2006 | Human Resources, Ideas, Seth Godin, Technology
If you haven’t checked out Squidoo, well it is worth a visit. By searching Seth Godin’s brainchild, I’ve found some great information on HR and ideas for a professional organization to which I belong. Check out my lens when you have a moment. I...
