by dustin | Nov 12, 2010 | Advertising, Branding, Communication, Marketing, Viral Marketing, Word of Mouth
There are a lot of allegorical references to how speed is the answer to ruling your market. It is true that being first to market is a powerful positioning tool. We have flipped the story of the tortoise and the hare. We have accepted that faster equals better. But...
by dustin | Jun 10, 2010 | human spirit, Seth Godin, Society, Word of Mouth
I rented and watched the movie The Soloist the other day. I want to buy it now. My wife asked me if I really thought we would watch the film enough to justify buying it. I don’t. I just want to support a good film and have it as a reminder of its message. This...
by dustin | Oct 10, 2008 | Tulsa, Word of Mouth
I just want to give thanks today: Thanks to you for reading my blog. I’m grateful for my audience, no matter how small. Thanks to David Walker and the folks who put on Tulsa Techfest this week. They did a great job organizing a very impressive event. Thanks to...
by dustin | Jul 25, 2008 | Ad Agency, Advertising, Branding, Marketing, Tulsa, Tulsa Ad Agency, Viral Marketing, Word of Mouth
The military spends tons of money to make something blend in and then loses it. Sounds pretty stupid when the army does it, yet advertisers do something even more inept. They spend an insane amount of money buying ad space to get attention, but then camouflage their...
by dustin | Jul 2, 2008 | Church, Communication, Marketing, Word of Mouth
There are two models of communication at play today. Conspiracy or Collaboration There are times when conspiracy is a necessary evil. Most of the time though, conspiracy is a detriment to our relationships. It limits us and pits us against one another. Which do you...
by dustin | May 16, 2008 | Ad Agency, Tulsa, Word of Mouth
Some dreams are lived. Some die. Others change. For almost two years, I’ve been the creative director at Beyond Marketing & Advertising. I started that endeavor with high expectations for what I could accomplish and what we could create as a company. Some...
